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      2. 2021第三屆中國奢侈品數字化創新峰會

        2320次瀏覽 關注

        2021-09-08 09:00 - 2021-09-09 17:00

        上海市長寧區延安西路1088號4樓 [查看地圖]

        活動已結束

        活動介紹

        【關鍵詞】奢侈品、私域流量、社交零售、O2O、數字化、電商

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        全球新冠肺炎疫情對奢侈品行業的影響是破壞性的,也促使各大品牌推進數字化革命。如何實現閉環O2O購物體驗,加快消費者從興趣到最終購買的決策過程;如何動態調整營銷支出,并增強品牌粉絲和銷售的轉化率;如何分析消費者畫像及需求,制定數據驅動型的營銷決策;如何提供定制的內容和閉環全渠道體驗;如何在單個廣告活動中結合社交媒體,最大程度地實現品牌推廣和銷售轉化;如何在不犧牲品牌DNA的情況下在數字市場中前進并增加利潤……

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        此次會議將重點討論奢侈品行業主要的數字化趨勢,并為品牌主提供良方,使之得以構建實現長期數字化轉型的能力,同時在數字世界中保持奢侈品牌傳統,從而在2021年及未來制勝中國市場。本次活動線上線下同時進行,歡迎咨詢報名。

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        會議熱點話題:

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        ??? 后疫情時代中國奢侈品市場洞察

        ??? 如何更好的洞察奢侈品線上消費圈層

        ??? 奢侈品牌如何迅速調整戰略以適應不斷變化的消費者行為

        ??? 數據驅動營銷與個性化如何改變奢侈品行業的游戲規則

        ??? 如何實現閉環O2O購物體驗,加快消費者從興趣到最終購買的決策過程

        ??? 內容營銷吸引奢侈品消費者

        ??? KOL和直播如何推動中國奢侈品行業營收增長

        ??? 微博營銷:突破傳統界限

        ??? 傳統品牌如何玩轉體驗和科技與消費者建立更緊密的聯系?

        ??? “新常態”下的奢侈品社交電商

        ??? 奢侈品行業的數字化戰略與良好績效

        ??? RFID技術如何賦能奢侈品零售管理

        ??? 區塊鏈技術及其對奢侈品供應鏈透明度和可追溯性的價值

        ??? 奢侈品O2O社交零售:實現從“流量”到“銷量”的轉化

        ??? 社交私域流量運營賦能高效奢侈品消費者獲取

        ??? 移動超級應用如何促進旅游零售業

        ??? 用大數據繪制后疫情時代中國奢侈品旅游消費者端到端行程

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        ??? ……

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        峰會時間:2021年9月8日-9日

        大會地點:中國 -上海

        大會主辦方:上海希為 ECV International

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        我們將提供:

        ??? 2天會議同聲傳譯設備

        ??? 紙質會刊、APP電子語音材料

        ??? 2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點

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        更多本次峰會詳細內容,請登錄官方網站:

        http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

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        聯系人: Wes Wei

        電話:+86 21 8026 0707-803

        郵箱:Wesw@ecvinternational.com

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        關于ECV International

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        上海希為(ECV International)是亞洲領先的國際高端商業峰會及活動的主辦和承辦機構,擁有近 200位行業研究及活動策劃、運營專家,每年在全球舉辦約40場高端國際峰會,涉及零售、汽車、紡織、鞋業、物聯網、新科技等行業。

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        我們為超過半數的財富 2,000 強企業提供專業的商業會議及咨詢服務,每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、ABB等跨國公司、專業機構及創新企業的決策人參加我們的會議和活動。我們的使命是通過提供專業服務幫助客戶抓住發展機遇、迎接挑戰、實現全球范圍內的可持續發展,進而影響行業格局,引領行業未來。

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        The 3rd China Luxury Digital Innovation Summit 2021

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        The global COVID-19 pandemic has been disruptive for the luxury industry, and has acted as an accelerator for brands to adopt digital revolution . how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase; how to dynamically adjust marketing spend and to increase conversion rate of followers and sales; how to analyze consumer profiles and needs to make data-driven marketing decisions; how to provide customized content and closed-loop omni-channel experience; how to combine social media ads in a single campaign to maximize publicity and sales conversion; how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA…

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        This session focused on key luxury digital trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2021 .This event will be held both online & offline.

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        Highlights:

        l? True Luxury Chinese Consumer Insights in the Post-Covid 19

        l? How to Better Understand the Luxury Online Consumption Circles

        l? How Luxury Brands can Quickly Adjust their Strategies to Adapt to Changing Consumer Behaviors?

        l? How Data Driven Marketing & Personalization Change the Game in Luxury

        l? How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase

        l? Attract Luxury Consumers via Content Marketing on Xiaohongshu

        l? How KOL and Live-streaming Boost Luxury Revenue Growth in China

        l? Weibo Marketing: Breaking through Traditional Boundaries

        l? Panel Discussion: What Kind of Content works? How to Heritage Brands Connect with Consumer through Experience and Technology?

        l? Luxury Social Commerce in the “New Normal”

        l? Digital Strategy and Good Performance in Luxury

        l? How RFID technology empowers luxury retail management

        l? Blockchain Technology and its Value to the Transparency and Traceability of the Luxury Supply Chain

        l? Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"

        l? Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition

        l? How Mobile Super Apps can Boost Travel Retail Businesses

        l? Map Chinese Luxury Travel Buyers End-to-End Journey with Big Data in the Post-Covid 19

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        Speakers:

        l? McKinsey & Company

        l? Fosun Fashion Group

        l? Weibo

        l? Tencent

        l? Burberry

        l? TOD’S

        l? ……

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        Summit time: Sep. 8-9, 2021

        Venue: Shanghai, China

        Organizer: ECV International

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        We will provide:

        ??? Simultaneous interpretation device for 2-day conference

        ??? Brochure, recording materials

        ??? Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

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        More details, please visit our official website:

        http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

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        Contact Us:

        Wes Wei

        Tel: +86 21 8026 0707-803

        E-Mail: Wesw@ecvinternational.com

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        About ECV International

        ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.


        We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
        Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.


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